Date - January 2023
Description of the client - This Contractor delivers services to highways, rail and utilities across England and Wales.
Client needs issues or problems - Regional management teams focused on the day job, leading to little reliable or contemporary market intelligence and limited understanding or experience in identifying sector growth prospects.
Outcome required for the client - Market analysis to identify tangible and relevant opportunities for growth in the next two and five years. What will our value proposition be to achieve growth in both?
Ariaconsult unique solutions
Plan, develop and deliver a workshop that gives the following outcomes:
Detailed analysis of strategic road network procurement activity and contract dates.
Provide analysis and insight into short-term local authority bid pipelines for highway maintenance across the region.
Develop an outline value proposition for local authority highway maintenance clients and contractors.
Propose an action plan for growth.
Evidence of success
Wow! I was expecting something good but was seriously impressed. Standouts for me from a look-through are:
- Explanatory background of each sector – great learning for those not in know
- Detailed, tangible leads and targets
- The basics of good sales and account management
- I love the interactive quiz approach
Managing Director
It was one of the best events he had attended in some time. We valued the format and structure of the event and the outcomes. - Commercial Manager
Thanks, Des, for your excellent workshops and supporting documentation. - Managing Director
We are all still buzzing from Tuesday; what an informative and engaging session! - Commercial Director
The Bourne Identity defines the Business Development, Work Winning, and Critical Friend consultancy support we deliver for leaders. The Bourne Identity is our distinctive way to inspire your people, improve your odds and challenge the conventional. The Bourne Identity is our unique approach to improving your Business Development performance in your highway maintenance business and inspiring your people.
Few have more sector knowledge and experience of the Local Authority Highway Maintenance market than us. Recognising what your customers will need and understanding your competitors' offers are essential for success in a competitive marketplace. We will quickly bring you and your business up to speed so that you can plan future growth from an in-the-know about Local Authority highways perspective.
There are two paths to future growth: a tactical short-term sausage factory of bidding on everything or a longer-term, more targeted, focused strategy of shaping game-changing opportunities.
Please tell me how I will make money in ten years was a challenge once set for by a Chief Executive Officer I worked for. To do this accurately, leaders must know who, what, when, why and how about the Local Authority Highway Maintenance sector by developing a business development plan and pipeline that reveals those answers. I specialise in helping businesses take this journey towards sustainable growth.
I help to plan and implement account and relationship management skills that foster collaboration and focus on the pipeline targets to retain existing clients and attract new ones. For short-term tactical and longer-term game-changing opportunities that could fit your business well. So that your team understand how to engage, influence and position before bidding begins
We plan and facilitate National and Regional growth workshops that help leaders bring their business development plans to life with your people. Our informative, engaging and interactive days offer your business value for money by bringing essential people together to learn, generate and share ideas.
We organise and deliver Business Development awareness training, skills and coaching sessions to empower your people to learn the skills they need to succeed above your competition.
I will help you build strong long-term relationships that foster loyalty with your existing customers and target future clients by focusing on value, not price. The starting point is your strategy, where you want to be in ten years, and how we will get there. We then use value themes that support your engagement, communication, and marketing in those chosen target sectors and markets. Underpinned by good account management and capture planning for opportunities aligned with strategic goals.
I help leaders understand client issues, needs, and problems to work together to develop valuable solutions that will deliver tangible benefits for those clients. I act as an independent and objective critical friend to leaders who want to understand more about their clients' thinking and perspectives. I coach leaders and their people in focusing on adding value to every client encounter so that the client knows the value and the benefits of working with you.
I help leaders attract the interest of their target clients in a competitive marketplace to drive growth opportunities that are an excellent fit. I show leaders how to develop a long term pipeline of growth with suspects, prospects, and targets. I help create an attractive value proposition for potential clients to make them keen on the benefits they could achieve working with you. I focus leaders on activity that fosters solid relationships and partnerships to create future value.
In most companies, the business development people will be expected to generate new leads, opportunities, and potential new customers by communicating with or meeting with people from outside their own company. They will be expected to begin, build, and nurture relationships to support growth activities and report reliable research and intelligence about markets, sectors, trends, competitors, and partners. They will be influencing leadership and management with their insight and instincts which will impact how that company externally faces the economy.
I see the business development activity any company undertakes as being the golden thread that weaves everything together. Companies, organisations, and businesses (particularly large ones) can be very compartmentalised, and often exhibit silo behaviours across multiple functions because of this. Business development is a force of collaboration and integration that draws together strategy, sales, finance, commercial, service, marketing, and communications to create value.
Business development people tend to have excellent interpersonal skills, negotiation skills and need to have a growth mindset of never giving up, even when the door has been slammed firmly in their face.
Strategic Business Development is a unique way of working for any business development manager to help align all your strategy, business development, and work winning resources. To give leaders the strategic advantage over their competitors through big picture thinking.
We will help you frame your growth ambitions, Understand your competitive advantage and create the value that will help you target the right partnerships, relationships, and clients for a sustainable and profitable future.
What is Strategic Business Development?
We define Strategic Business Development as a unique way of working that aligns all your strategy, business development, and winning work functions, processes, and activities. To give leaders and a business development manager the strategic advantage over their competitors through big picture thinking.
Strategic Business Development will help any business frame and focus on your growth ambitions, Understand your competitive advantage and know how to create value. Strategic Business Development will help you target the right partnerships, relationships, and clients for a sustainable and profitable future.
What is our Business Development Product?
We frame our business development support using four strategic pillars or themes: Ownership, opportunities, relationships, and value. To work with our clients to resolve their issues, solve their problems, and get results. Our Strategic Business Development product is our first product of three and frames the focus for all our business development activity on the successful longer-term and game-changing business growth.
Who will benefit from our Business Development expertise?
Leaders, managers, and senior leadership teams in Construction and Infrastructure companies turn to us when they need help with strategic planning, developing a customer value proposition, or growth plans. They need to remove pain, solve a problem, or achieve better strategic planning results.
What issues, pain, and problems will Strategic Business Development address for our clients?
Clients may be under mounting pressure as they feel uncertain or lack confidence in their ability to plan, prepare and position far ahead to achieve profitable Future Economic Growth. Circumstances may have changed to make their business plans and strategies outdated or not fit for purpose.
There may be misgivings around the accuracy of the pipeline. Pipeline management may have created the selection of prospects and targets into a lottery. Clients can feel that they are making decisions about growth without the current or correct information to guide their internal go-no-go decision-making and investment decisions. The best fit opportunities maybe are wholly missed or even overlooked. A client may deploy valuable resources ineffectively. To track risky and transactional prospects that do not fit the business's needs.
Clients may endure sleepless nights about an apparent and alarming lack of intelligence and information about future economic growth prospects. There may be a feeling that everything comes as a surprise or a sense of not being as thoroughly prepared as you would want or expect to be. There may be issues around the brand, marketing, and mixed or confused engagement messages, which, if wrong, will not have a positive relationship and desired impact with the right decision-makers and influencers.
How does the Strategic Business Development product work for our clients?
Firstly, in-depth research and deep-dive analysis of your business take place to listen, learn, and understand your issues. We listen to your existing leadership and management to gain insight into your long-term view and intelligence of markets, sectors, customers, competitors, and partnerships.
We scan the horizon for game-changing opportunities that fit you—painting a rich picture of future opportunities for growth across a minimum of five years. We advise and educate your business on the external activities that support strategic future economic growth. The relationships, partnerships, and communication will bring the strategy and plan alive. We look at the strengths to build upon, the gaps to fill, and give you investment choices.
We synchronise every critical path milestone so that every facet of what you want your business to deliver is clearly understood and owned by the relevant internal functions and disciplines.
What makes Strategic Business Development unique?
Our approach will not be found or described in a management textbook, Business school models, or classroom theories. This Strategic Business Development product has been designed and developed with our target clients to drive future economic growth results from real-life experience.
This product reflects the passions and enthusiasms of our owner across the successful business management and business development career spanning 40 years. This product is proven to work and will ensure that our clients are entirely satisfied with the future business growth results that we achieve for them. This product reflects a lifetime of learning, a passion for creating profitable growth, and a showcase of my proudest achievements.
My reputation and livelihood depend entirely on making every project sponsor happy to refer us to a member of their family, a close friend, or a member of their professional network.
Let me introduce my Strategic Business Development consultancy support which grew out of my success as a business development manager in large complex organisations. I will also explain where we work, what makes our business development strategy unique, and the value we will help create by advising and supporting you.
Ariaconsult Limited is a Strategic Business Development consultancy offering a helping hand for any business development manager in construction. Suppose you are an Executive Director, CEO, Business owner, leadership, or management team partner working as a consultant, contractor, designer, developer, or support service company. Our business development strategy products are designed and tailored to improve your business's future business growth plans. https://www.linkedin.com/pulse/you-confused-strategy-planning-des-bourne
Our products seamlessly integrate your strategy, business development, and winning work functions. For example, our strategy product will help align your ambition with a focused longer-term pipeline of targeted future growth activity in your business. The simpler your strategy is to understand people, clients, and partners. The more buy-in you will get to bring your strategy to life.
Our Business development approach will help you position your business earlier in a positive posture to engage and communicate effectively with future customers.
There are two approaches to growth and success. The London Bus approach is a short-term, unsophisticated, crank the handle and fail growth life cycle. Where despite failing again, another opportunity will be along shortly.
We offer a long-term, focused, and targeted approach to growth and success in your business through our Strategic Development product.
Thank you so much for being so interested in Strategic Business Development. Please share your story and ambition as a business development manager with us on 0121 485 0130, Or drop us an email at info@ariaconsult.co.uk and let us explore a solution that will help you.
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