We have a passion for keeping strategy simple
Every company has a different approach to strategy
Contractors, consultants, infrastructure firms, and support service companies have different approaches to developing their business development and economic growth plans. Some still work incrementally or annually; others have a five-year business growth cycle.
Prescriptive and formulaic
Within these short-term and longer-term cycles, some of these businesses prepare detailed and complex plans and strategies, leaving nothing to chance, being formulaic and prescriptive in directing and prescribing the future path of each operating unit.
Scope for intelligent people to be creative
Others tend to try and set a purpose, a direction of travel, and a trajectory allowing scope for interpretation, innovation, and creativity by their intelligent people. They try to create a framework of values, behaviours, codes of conduct and set rules around sectors, markets, customers, and geographies.
Business planning is happening now.
Many businesses are in the process of developing new business plans and strategies and collectively struggling to make sense of the current economic and social impacts of the COVID-19 Pandemic on their previous goals, objectives, and assumptions about how they operate efficiently and effectively.
Brave or cautious
Some are bold and brave and ambitious and project confidence about the future. Others are taking a more cautious, step by step, quarter by quarter; let's see how it goes approach.
Creating infrastructure
So, whether you are providing facilities management solutions for a Government department or working on the largest infrastructure project ever built in the UK, building a school, building a road, or building a hospital, developing BREEAM accredited commercial or mixed-use buildings.
Tailored fit for your business
We work collaboratively to create a strategy that is simple to communicate and simple to understand. We help you refine a strategy that builds on your strengths, that makes you unique, and will appeal to your chosen and targeted future clients.
Visualise a successful future
We work hard to help you visualise the future and how you will flourish and grow in that future. We offer prompts and interventions to keep you focussed on outcomes and objectives rather than a fixation on prescriptive input and detail.
Challenge from a customer perspective
We challenge your findings and thinking from the independent, external perspective and offer insight from the customer perspective to improve your plan and strategy.
We cut out the waffle.
We will help you cut out the waffle, make it easier to understand, describe, and devise a plan on a page summary of your strategy. The strategy is to convey your vision and aspiration to people. The approach shows people how we will achieve your ambition and allows them to feel energised and involved. A great strategy is a good leaders hands becomes a powerful force for change and improvement.
Communicate and engage people who will deliver your plan or strategy
We also guide you through the most vital element of any plan or strategy to communicate and engage with the people who will bring it to life and deliver it!
Get in touch and ask about our specialist Strategic Business Development support by emailing us at info@ariaconsult.co.uk or telephoning us on 0121 485 0130.
Our Strategy services
Strategic Planning
I help leaders define growth priorities aligned with their ambition and then define this strategy in a simple way that helps people bring the plan to life. Strategic planning allows leaders to make informed investment decisions before determining the growth activities to pursue those goals and targets. We break the strategic plan down in the form of short term tactical action plans. I plan, and design tailored workshops that offer leaders a chance to step away from the day job.
Change Management
I support leaders in defining their strategy and then in helping to communicate the reason for the change to the people in their team, business, or organisation. I enjoy the cut and thrust of transformational change and use my management experience and coaching abilities to support people as they evolve and learn through the change phases. Change is challenging for leaders, but your business will not improve if you always do what you've always done. I help you manage change successfully.
Marketing Strategy
I assist leaders to develop strategic game plans to grow their business and win more work with new and existing clients. I help you focus on target markets and sectors that are an excellent strategic fit for your business. I aid leaders to refine their pipeline management and making the decisions to turn prospects into targets. The vital feature of your marketing strategy will be your value proposition and the messaging that will help communication engagement and relationship building.
focus on partnerships and Relationships
Mapping relationships
Create a long-lasting competitive advantage through integrated relationships that are highly valued by your customer and envied by your competitors
Become confident through your strategic business development activity in defining the unique customer value proposition examples you create for customers using the business development consultancy service we can provide for you and your business.
Showcase the improved outcomes that collaborative working has generated on your journey so far.
Showcase the transformational social value benefits that integration and alignment of outcomes deliver for everyone involved.
Make your customer feel that they are at the heart of everything your business does through our intuitive and perceptive management consultancy solutions.
Maintain independence and command the confidence of a wide range of stakeholders.
Compelling Value Proposition
Social Value Proposition
A unique and compelling customer value proposition and social value proposition examples should become the theme of your sector, market and client communication, and engagement over the next three years. This forms a key feature of our strategic business development consultancy support.
Your value proposition will show your customers and clients how aligned your products and services are with their needs, objectives, and targets.
Your value proposition will show how selecting you to work with will benefit the community, the economy, and the environment.
Your value proposition will prove the added value that your client or customer is looking for in the public sector.
Your value proposition will be how you can showcase to anyone the tangible benefits of your values, your culture, your behaviours, and your actions as a socially responsible business.
Your social value proposition is evidence of your business's positive impact and positive difference in our neighbourhoods.
Your social value proposition will be your competitive advantage over your competitors, and through collaborative working, it will become ‘our’ value proposition for you and your client.
How ready are you?
Definition and examples of Social Value
Social value is the term that describes the economic, social, and environmental impact on local people caused by a company or organisation as a direct result of the actions that they take to carry out work or services in a geographical area.
Social value is widely understood by people who work for Local Authorities. There is an expectation that a Local Authority's services or pays will benefit the communities they serve.
Social Value covers things that impact people, such as the economy, employment, education, skills and training, health and wellbeing, environment, air quality, and carbon emissions.
It is good social responsibility practice for any business to understand their role in thriving local communities and regularly review, report, and celebrate the value they create in the places where people live, work and play.
Social value has for many years now been a vital part of any qualitative assessment of NHS and Local Authority procurement. This means that Healthcare trusts and Local authorities take social value performance into account before awarding contracts to private businesses. This approach to public procurement will soon become a wider and more active part of Central Government through the Construction Playbook.
Business needs to understand and account for their impact on Social Value. How could a business measure their current or future impact on Social Value and improve their competitive advantage, social value proposition and customer value proposition examples?
There are several different ways that a business can align its business development service plans and social value performance. The simplest and most widely adopted framework is to link your strategic business development themes with the positive changes you are targeting, with the outcomes being met and measured. Here are some examples that might help you understand this better.
Do you support Local Youth Group initiatives aimed at reducing crime? What is your initiative, what is your investment, what is your target, and what does your measure show against your actual performance? What benefits does this create?
Do you provide support to organisations or groups tackling homelessness? What is your initiative, what is your investment, what is your target, and what does your measure show against your actual performance? What benefits does this create?
Are you part of an initiative that promotes improved educational outcomes? What is your initiative, what is your investment, what is your target, and what does your measure show against your actual performance? What benefits does this create?
How many local people do you employ full-time? What benefits, training, health, and welfare investments do you make? All these things add a Social Value to your community and positively impacted the economic performance of your village, town, city, or region.
Are you involved in supporting community events or supporting sports and recreation in your community, do you sponsor local sports clubs or teams, do you or your staff participate in coaching or volunteer to help carry out repairs, maintenance, or improvements at local clubs or facilities? Any of these would count towards your social value and be part of a positive story about how your business contributes positively to the place you live, work and play.
The final and increasingly important aspect of social value is your business's impact upon the environment. How are you reducing the amount of carbon in your business? How are you impacting local air quality? What innovation have you introduced to reduce waste, increase recycling, and protect the natural environment?
There are several online resources that you can use to input your social value performance to give you a Social Value total.
I hope this business development consultancy advice is valuable for you and your business. Thank you for visiting our website, and please get in contact if you think that we can help you or your business.