a unique way to get you better Work-Winning results
Improve your odds
The Bourne Identity is our unique approach to increasing your Work-Winning results in your highway maintenance company and improving your odds.
Leaders need to understand the untouched opinion of an existing Client or target a new customer to shape an attractive proposal. To rely on an expert who can carry out that research to know what they want to buy positions you ahead of the competition.
Local Authority politicians and officers will always have a handful of Strategic themes at the forefront of their thinking and many more tactical issues and problems to deal with. We use our skills and expertise acquired from working in the public and private sectors to sustain our current and informed insight. Our clients benefit from this insight which helps them to engage each local authority in an upbeat, supportive style.
A value proposition is an essential aspect of work-winning. A crucial element of a great value proposition in Highway maintenance is how you convey to clients the solutions and Value for the money they want, need and can afford. The secret to sustainable business success in this competitive highway maintenance sector is creating Value and improving to keep ahead. When both critical factors are linked, this becomes your value proposition that will cultivate competitive advantage and explain why your solution is the best option for the Client.
We use our local authority highway maintenance operational know-how to improve the storyboard process for your team. Too often, storyboard sessions are focused only on win themes and golden threads with little emphasis on the operational solution. We shape answer plans and method statements before writing, not having to wait until the challenge and review process to improve your proposals.
With collaborative working and partnership arrangements being so vital to work winning, the trend towards a mixed economy operating model with local authority highway maintenance contracts. The need for your business to be at the forefront of alliance and enterprise models is where we add Value for you. Alliance and Enterprise require much more work upfront to integrate supply chain specialists to support your work-winning efforts. I can help you significantly by tapping into the network of connections and contacts that 43 years in this industry have given me.
Local Authority Highway maintenance contracts all have Social Value baked into their evaluation and assessment of bids and tenders. The Social Value insight, advice and solutions I share with you will enable your business to capture all the excellent work you currently do and gain consideration marks by evidencing this in your tender response. My work with your bid team will guide you through a customised Social Value promise that will differentiate your tender from competitors.
Decarbonisation and reducing your carbon emission to support a client in achieving net zero by a target date are standard features in Social Value evaluation by Local Authorities. This area is a significant differentiator if you figure out how to build carbon cost reduction into your work winning. My knowledge and expertise in the Circular Economy and carbon-reducing insight, advice and solutions will help you.
I get a real thrill from working in engaging, interactive workshops with people. Give me a day to run a workshop with your team for tender launch, Win theme, Value proposition, or Competitor analysis. I will give you an improved chance to win your next tender.
A strategic game plan to help leaders improve business development and tender win results
Our work winning services
Content Strategy
I help leaders grow their business by creating proposals and bid content tailored to your target client's needs, issues, and problems. I do it this way because it dramatically improves your chances of winning work with target clients. I know that winning bids and proposals are structured to guide clients through improvement journeys. I help you show benefits derived from case studies and evidence to show how you have done this with similar clients.
Writing
I am a skilled proposal writer that creates compelling and winning bids and proposals for leaders like you focused on clients. I help firms plan and use a proven and successful proposal process and share tips, techniques, and tools to improve bids and proposals. I write clearly and persuasively to show clients that you understand what they need and give them confidence that you will deliver the solutions they need. I pride myself on being able to speak in the client's language.
Editing
I use answer planning and editing skills to hone your bids and proposals to fit the audience in the target client organisation. I help people answer the question, understand the question, and respond to the question with between 10% and 50% fewer words. I help bid teams with content editing focusing on consistency, pace, alignment and client keyword editing that strengthens the impact on the client. I use my copy editing skill to get the correct readability.
